Concept development

Concept Development

There is more to a concept than just an idea. Given the “blueprint” of a Concept Statement, it’s time to turn words into a four-wall profit machine. Grill Ventures creates all of the elements essential for a successful concept: identity development: naming, logo(s), training and concept manual,  implementation plan, critical path, cost control and operational systems, menu development including menu design, recipe development and costing, nutritional analysis, strategic pricing, mix projections and menu engineering, design “touch points” including decorative touches, wall decor, back-bar enhancements, communication pieces, table top, china/glassware/flatware, uniforms, music, lighting and more.


We can create and implement marketing e-marketing promotional campaigns and collateral to support them.