Concept Statements

Concept Statements

Grill Ventures creates Concept Statements that document the essential facets of any concept. These Statements, often illustrated, include the Concept Guest Experience, the Concept rationale, the Concept’s “brand standards”, its touchpoints and a description of its environment and atmosphere. These Statements are invaluable to management, staff, trainers, owners, designers, architects and marketing agencies – anyone who will be required to “touch” the concept.

 

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